The Business of Blogging

I don’t think I’ve ever written a post about the actual behind-the-scenes world of blogging or about “the business of blogging” but it feels like this now is the right time. I definitely do not consider myself an expert in this area and I am constantly surprised by how much there is to learn in the world of blogging. Recently, I’ve had some family members ask me about how to start their own blogs and it really reminded me about how much goes into it all.

This blog started a place to document my process of crawling out of my oppressive debt by using a spending fast approach, and in the beginning this blogs main purpose was just to keep me accountable. It was essentially a public diary.

Since then the site has grown and evolved as I have.

My personal financial story has gone from: “Here I am with all this debt, ohmygosh, will I ever get out of it?!” To: “Whoa. I’m out of debt. Now, how do I stay out of debt?!”  And now to: “Now that I’m (unbelievably) debt-free I kind of want to save where I can so I can spend where I want, and how does that all shake out? Can I enjoy life and retain a debt-free existence at the same time? Is that even possible?”

While I want to be able to provide more consistent content (more posts more often) it means that I have to start thinking about the financial side of it, and really ask myself if I can (and should) take time away from the other areas of my life to try to take this site to the next level. To do that it means that I have to think about taking on more sponsors.

When I consider that even the simplest post takes a minimum of 1 hour to create (and often quite a bit longer than that with most of the posts taking about 3-4 hours) it really starts to add up. Every post requires: uploading and editing photos, composing layouts, creating links, including tags and categories on the back-end, writing the actual content, and then editing that content to remove any jacked-up grammar and spelling. For the DIY and instructional “how-to” posts they are obviously a lot more time-consuming because you have to account for the time it takes to make the item or to do the project too.

I’m consistently jotting down ideas from my daily life and from my daily experiences with money to write about here because I want to be able to provide the most insightful and useful content that I possibly can. I’m not complaining at all, it’s just stuff that I have to consider.

We all know “time is money” so how do you segue a hobby into something more while considering all that is involved and not get burnt-out and broke in the process?

I don’t want the site to become over-run with ugly ads and I would never accept a sponsor that I think would take advantage of the site readers like credit-lending companies or anything similar. Even with the Google Adsense ads I specifically ban any financial related ads since I can’t personally approve every company that Google would have advertise on my site. Since Google would naturally like to link financial-related companies to this since I lose out on money by banning those types of financial ads but I’d rather not get it if it would mean compromising the integrity of the site. (For those who are curious, I make about $100 every few months through the Google Ads. Totally not much, right?)

I can’t tell you how much I appreciate that you trust me and my opinion on personal finance and getting-out-of-debt matters and I don’t want to do anything to lose that trust. It’s about integrity and I’m not willing to lose mine or the integrity of this site just for an ad. I’ve put too much work, and love, and time into it to do that, and more than anything I respect you all and your situations way too much to do that.

So what does all this mean anyway?

It means that I will be taking on more sponsors and there will likely be sponsored posts appearing within the content of the blog.

When there is a sponsored post I will make it very obvious and I will include clear notification that it is in fact a sponsored post. These posts should be considered as type of “commercial break”. You can take it or leave it, and while I will research and hand-pick only companies that I believe in, I recommend that you do your own due diligence by researching the company on your own before you purchase anything that you’re not quite sure about. I recommend that for not only the ads on this site but for any other site as well.

And while it might seem counter-intuitive to have product ads on this site I have to point out that I’m not about “absolutely no spending at all“, I’m all about responsible spending and I’m all about getting out of debt so you can enjoy those treats every once in awhile.

Talking about the advertising on the site feels a little strange to discuss so openly but keeping it “under-wraps” would feel a little shady to me, and I don’t want anything to feel shady around these parts, ya know? I want you to know what’s happening.

If you have any questions about anything I’ve mentioned feel free to send me an email or leave your question in the comments, and I’d be more than happy to answer it.

xo, anna

5 comments

5 thoughts on “The Business of Blogging

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  1. Sarah

    Interesting post. I am definitely not where you are in terms of readership and so I don't have this quandary to deal with I guess.

    I think it's perfectly acceptable to have advertisements on your blog as long as it's clear that's what they are.

    I don't think you need to feel funny about it at all. It's natural to want to make some money from something you clearly put a lot of time into.

    Good luck with the ad monsters!

    Sarah
    http://acatlikecuriosity.blogspot.co.uk/

    Reply
  2. greenacresmama

    Balance is beautiful! I love seeing work at home bloggers. It gives me hope that America can live with more freedom and less cubicles. I think work at home bloggers are find ways to save and not spend. I think that leads to a cleaner earth. I have a lot of respect for the income making bloggers.

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